Want more visibility, clicks, and sales on Amazon? Then it's time to focus on SEO. Learning how to improve SEO on Amazon helps your product appear higher in search results, attract more buyers, and increase conversions. Here’s a complete guide to help you optimize your Amazon listings like a pro.
1. Start with Strong Keyword Research
Amazon SEO starts with knowing what your customers are searching for. Use tools like:
Helium 10 (Magnet, Cerebro)
Jungle Scout
Amazon Suggest (search bar autocomplete)
Keyword Tool (Amazon section)
Target high-volume, relevant keywords and build your listing around them.
2. Optimize the Product Title
The title is the most important SEO factor. Make it keyword-rich but still readable. Include:
Brand name
Product type
Key features
Variation (color, size, etc.)
✅ Example: “Logitech Wireless Mouse M185 – Compact, 2.4GHz, USB Receiver – Grey”
3. Write Powerful Bullet Points
Use all 5 bullet points to highlight your product’s top features and benefits. Include secondary keywords naturally and make your points scannable and persuasive.
4. Enhance the Product Description
The description allows more room for storytelling and keyword usage. Use clear, easy-to-read paragraphs or HTML formatting to make it engaging. Reinforce your top keywords here too.
5. Add Backend Keywords
In Seller Central, there’s a hidden field for "Search Terms." These backend keywords help your product appear in more searches. Use:
Synonyms
Misspellings
Alternate phrases
Foreign language terms (if relevant)
Don’t repeat keywords already used in the front-end.
6. Use High-Quality Images and Videos
Amazon tracks conversion data. Better visuals increase click-through rates (CTR) and conversion rates (CVR), which positively affect SEO. Use:
At least 7 images
Clear, high-resolution shots
Lifestyle images
Short video (if available)
7. Encourage Customer Reviews
More positive reviews = higher trust = more conversions. More conversions = higher SEO ranking. Use Amazon’s “Request a Review” button and deliver excellent customer service to boost ratings.
8. Run PPC to Support Organic Ranking
Amazon Sponsored Ads help you appear instantly in search results. More sales through ads send a strong signal to Amazon that your product is relevant, improving your organic SEO on Amazon.
9. Use A+ Content (Enhanced Brand Content)
If you're brand registered, A+ Content allows you to add visuals, charts, and rich text. It boosts conversions and indirectly improves your product’s SEO performance.
10. Track Performance and Update Regularly
Use tools and reports in Seller Central to track:
Keyword rankings
Click-through rate (CTR)
Conversion rate (CVR)
Sales volume
Keep testing new titles, keywords, and images to improve continuously.
Conclusion
Improving SEO on Amazon isn't a one-time task—it’s an ongoing process. Focus on keyword research, listing quality, customer satisfaction, and performance tracking. The better your SEO, the more visibility you’ll get—and that means more sales.